Case Study: Wilson Wenzhou MixC Store Indoor LED Display Installation

Wilson, a well-known sports brand, has upgraded its retail store at the MixC Mall in Ouhai District, Wenzhou City, with two customized indoor LED displays. These displays not only highlight the brand’s energetic image but also improve the store’s overall visual appeal and atmosphere.

Display Configuration

This installation features two indoor LED displays with precise layouts and suitable resolutions for indoor retail use:

1. Entrance Display — P2.5 / 1600 × 1120 mm (≈ 63 × 44 inches):
   Positioned right at the entrance, this LED display welcomes shoppers with dynamic sports videos and vibrant product visuals. It draws attention from mall visitors, encouraging them to step inside and explore the store.
2. Cashier Display — 1280 × 2560 mm (≈ 50 × 101 inches):
   Installed behind the cashier area, this vertical indoor LED screen serves as both a decorative and promotional screen. It presents brand stories, new arrivals, and ongoing offers, keeping the customer’s attention even during checkout.

Visual Impact and Functionality

The two indoor LED displays use high-quality modules that deliver sharp images, rich colors, and stable performance. With a P2.5 pixel pitch, the screens provide excellent clarity even at short viewing distances, making them ideal for retail environments. Their high refresh rate ensures smooth video playback without flicker, enhancing both visual comfort and content effectiveness.

Moreover, the LED displays seamlessly blend with Wilson’s modern store design. The compact, thin structure of the cabinets allows for easy wall mounting without taking up extra space. The system also supports flexible content updates, enabling quick changes to match seasonal campaigns or special events.

Results

The indoor LED displays at Wilson’s Wenzhou MixC store successfully enhance the brand’s retail presence. They attract more attention, boost engagement, and help communicate the brand’s active, youthful energy through vivid and dynamic visuals. This installation demonstrates how digital displays can strengthen brand storytelling and elevate the shopping experience.