PEACEBIRD Store Chongqing: Transforming Retail with LED Video Display

Project Overview

Fashion brand PEACEBIRD wanted a bold visual statement for its offline store at Longhu Times Paradise Walk in Chongqing’s Yuzhong District. We delivered a full LED video display solution that turned the shop into a landmark within the shopping mall. The installation covered multiple areas—exterior, ceiling, and checkout counters—creating an immersive brand environment.

Exterior Storefront Design

The storefront itself became a giant canvas. The entire facade was wrapped with LED panels, delivering vivid motion visuals that attract shoppers from across the mall. Unlike static displays, the dynamic digital display screen changes content instantly, keeping the brand fresh and engaging for visitors.

Interior Ceiling and Columns

Inside the store, creativity extended beyond the walls. The ceiling featured large circular LED screens that radiated color and energy. At the checkout area, every column was wrapped with flexible LED displays, built with soft modules to match the curved surfaces. This approach added depth and visual interest while maintaining seamless design flow.

We also integrated custom-designed embedded LED panels into the ceiling. These bespoke solutions matched the store’s architecture, proving that curved LED displays and non-traditional shapes can enhance retail storytelling just as much as large walls.

Technical Highlights

The installation used pixel pitches of P3.076 and P2.5, offering crisp resolution for both near and far viewing. Shoppers standing close to the counters experienced fine detail, while larger screens maintained clarity across wide areas of the store. The combination of fine pitch LED display technology with flexible structures created an immersive space that amplified the brand’s identity.

Impact on Retail Experience

The project turned the PEACEBIRD store into more than a place to shop—it became a visual experience. The LED video display system communicates style, energy, and innovation. It pulls in foot traffic, keeps visitors engaged, and leaves a strong impression of the brand. In modern retail, this type of immersive environment is a powerful tool for connecting with younger, design-conscious audiences.

Conclusion

By blending large exterior walls, circular ceiling screens, and flexible column displays, the PEACEBIRD Chongqing project shows how versatile LED video display solutions can redefine physical retail. With the right design and technology, stores can inspire, inform, and engage shoppers from the moment they arrive.