Case Study: Digital LED Display Board Project for LILANZ in Changchun

Project Overview

LILANZ, a leading fashion menswear brand, upgraded its store display system at Sands Outlet Mall in Kuancheng District, Changchun City. The store sits at the intersection of North Ring Road and Renmin Street, a location with steady customer flow. The brand chose a digital LED display board solution to improve product presentation and strengthen brand visibility.

Display Requirements

LILANZ needed a reliable retail display system for both indoor and outdoor use. The indoor screen had to support seasonal product launches, fashion posters, and promotional messages. At the same time, the outdoor display needed to guide customers and attract attention from a distance. Clear images, stable performance, and easy operation were key goals for this digital signage project.

Indoor Digital LED Display Board

For indoor application, the project used a P2.5 indoor LED display panel with a size of 3360×2400. This fine-pitch LED wall screen delivers sharp text and detailed visuals, which makes it ideal for clothing displays and brand storytelling. The indoor LED screen blends well with the store design and enhances the shopping atmosphere.

Outdoor Digital LED Display Board

An outdoor digital LED display measuring 5376×768 was installed at a high position on the building. This LED board offers strong brightness and wide viewing angles. It helps guide customers, increases store recognition, and improves brand exposure within the outlet mall.

Installation and Performance

The installation process was efficient and well organized. Both digital LED display boards were securely mounted, and all power and signal connections were arranged neatly. After setup, the screens were adjusted for brightness, color balance, and clarity. The indoor display delivers smooth visuals, while the outdoor LED screen remains clear under different lighting conditions.

Business Value

Since installation, the retail digital LED display board system has improved customer engagement. The indoor LED display screen supports flexible content updates and frequent promotions. Meanwhile, the outdoor LED advertising display attracts more attention and helps direct foot traffic into the store.

Project Summary

This project shows how a professional digital LED display board solution can support modern retail marketing. By combining indoor and outdoor LED displays, LILANZ created a more dynamic and effective store environment. Digital LED display boards continue to be a valuable tool for fashion brands seeking stronger visibility and communication.