ONLY, a popular women’s clothing brand, upgraded its store at Longgang Vanke Plaza, Shenzhen, with two impressive digital installations. These additions highlight how a well-designed LED wall display can elevate the shopping atmosphere and create stronger brand presence.
Two Distinct Installations
The first installation is a P2.5 LED wall screen sized 1280*2240, placed near the entrance. Though compact, it delivers high-resolution visuals that immediately capture attention as customers enter the store. This strategic placement ensures that new arrivals, seasonal promotions, and brand campaigns are highlighted from the very first step.
The second and larger installation is a P4 LED wall display covering 26.54 square meters inside the store. Spanning from floor to ceiling, this digital wall provides a striking backdrop. It allows dynamic videos and vivid images to flow seamlessly across the entire surface, offering an immersive brand experience for shoppers.


Enhancing the Shopping Experience
Both screens transform the store into more than just a retail space. They create an environment where fashion meets technology. The entrance display serves as a direct call to attention, while the full-wall installation enhances browsing with engaging content. Together, they strengthen brand storytelling and help customers connect with the products in a modern, visually stimulating way.
Technical Features
The LED wall displays are stability and clarity. The P2.5 unit provides sharp detail for close-up viewing, while the P4 installation balances size with brightness for wider visibility. The panels are easy to maintain and built with durable components, ensuring reliable operation even during busy shopping hours.

A Showcase of Retail Innovation
By combining a smaller entrance display with a large feature wall, ONLY demonstrates how LED wall screens can work together to maximize impact. The project shows that these digital solutions are not limited to advertising but also play a role in shaping customer experiences and highlighting a brand’s identity.
For ONLY, the investment delivers more than visuals. It adds energy to the store, engages visitors, and reinforces the brand’s modern and stylish image. The LED wall display proves to be a powerful tool in connecting fashion with innovation.