Tecnon Smart Display Technology Shenzhen Co., Ltd.
Beijing apm is a landmark shopping destination on Wangfujing North Street. It attracts young consumers and international brands every day. To enhance in-store visual impact, Fila introduced a customized LED screen background for its shoe display wall. The installation sits inside the store and works as a dynamic visual core for the retail space.
Project Overview
This project uses an indoor LED screen with a total size of 4230 × 2700 mm. The screen pitch is 4, which balances clarity and cost for close-range viewing. The LED screen is mounted behind the shoe display wall and blends into the overall store design. It does not overpower the products. Instead, it supports them with motion, color, and rhythm.
Visual Design for Retail Display
The LED panel plays a key role in shaping the store atmosphere. It shows dynamic color transitions, artistic light effects, and abstract visual content. These visuals change over time, which keeps the display fresh and engaging. Shoes remain the visual focus, while the background adds depth and energy.
Compared with static panels or printed backdrops, an LED screen background offers more flexibility. Fila can update visuals for new collections, seasonal campaigns, or special promotions. The screen supports brand storytelling and highlights product details without adding physical props.
Performance and Viewing Experience
The indoor LED screen delivers stable brightness and smooth color performance. It works well under shopping mall lighting conditions. From different angles, the image stays clear and consistent. This helps customers view the display comfortably as they move through the store.
The LED screen also supports long operating hours. It runs reliably during daily business and requires minimal maintenance. Store staff can manage content easily, which improves efficiency.
Value for Brand and Space
This project shows how an LED screen background can enhance retail presentation. It improves visual attraction at the entrance area and encourages customers to stop and explore. At the same time, it supports Fila’s sporty and youthful brand image.
By combining digital visuals with physical products, the store gains a more modern and immersive look. The result is a stronger connection between brand, space, and customer experience.
