Tecnon Smart Display Technology Shenzhen Co., Ltd.
Project Overview
The Fila flagship store at SEG International Shopping Center in Xi’an completed a large-scale indoor LED screens project to enhance brand presentation and customer experience. The project includes three LED displays with different sizes and functions. Together, they create a strong visual impact and support immersive retail marketing inside the store.
Ceiling-Mounted LED Screen Installation
The core display is a 174m² ceiling-mounted LED screen with a 2.5 pixel pitch. This large indoor screen covers a wide viewing area and draws attention from every corner of the store. The screen plays brand videos, sports visuals, and campaign content. It adds depth to the space and creates a dynamic atmosphere above customers as they move through the store.
Additional Indoor LED Displays
In addition to the main ceiling screen, the project includes two smaller LED screens with 2 pixel pitch. One screen measures 11m², while the other covers 6.9m². These displays are placed in key areas to support product launches and promotional storytelling. The fine pixel pitch ensures clear images at close viewing distances, which is important for indoor retail use.
Visual Performance and Customer Experience
This indoor LED screens project delivers high brightness, smooth playback, and accurate color performance. The screens remain clear under indoor lighting and support continuous daily operation. Customers can easily engage with the content as they browse the store. The LED displays help guide attention and improve the overall shopping flow.
Installation and System Stability
The installation team designed a secure mounting structure for each screen. The ceiling-mounted LED screen uses reinforced support to ensure safety and stability. After installation, technicians adjusted brightness and color balance for consistent performance across all screens. The system now runs smoothly and supports flexible content updates.
Project Value and Conclusion
This indoor LED screens project demonstrates how large and small LED displays can work together in a flagship retail space. The Fila store in Xi’an now features a modern digital environment that reflects the brand’s sporty image. The LED screens enhance visual communication and support long-term retail marketing goals.
