Tecnon Smart Display Technology Shenzhen Co., Ltd.
LILANZ is a well-known menswear brand with retail stores across China. In one of its stores, the brand installed a P4 indoor LED display screen on the wall at the landing in the middle of the stairs. Along with this, a custom-designed LED door sign displaying the brand name was added, giving the store a modern and eye-catching look.
A Well-Placed Installation
The indoor LED display screen positioned at the stair landing makes smart use of a transitional space. Customers moving between floors naturally notice the display, which provides an ideal spot for showing brand visuals, seasonal promotions, and creative content. The screen transforms an ordinary area into a striking point of engagement, reinforcing the brand image.
Custom LED Door Sign
The project also included a custom LED door sign that highlights the LILANZ name. Unlike static signage, this illuminated design stands out to visitors and passersby, ensuring the store’s identity is clearly visible. Combined with the stairway display, the door sign helps the store project a unified and stylish brand image.
Technical Features
The indoor LED screen offers strong performance in both clarity and brightness. With sharp resolution suitable for medium viewing distances, it delivers clear visuals for shoppers on the stairs. The display maintains vibrant colors and smooth playback, supported by high refresh rates and energy-efficient components designed for long hours of operation.
Enhancing the Store Experience
Together, the stairway landing screen and the LED door sign create a complete visual upgrade for the store. Shoppers encounter the glowing door sign as their first impression and then engage with the stairway display as they move through the interior. This approach turns branding into a layered experience and connects fashion with visual storytelling.
Conclusion
The LILANZ project shows how an indoor LED display screen and custom LED signage can improve both visibility and atmosphere in retail. By making smart use of store space, digital displays enhance brand communication and create a more engaging shopping environment.
