Tecnon Smart Display Technology Shenzhen Co., Ltd.
A Striking Upgrade for Retail Space
The Vans store in Shanghai has embraced digital technology with the installation of a P4 indoor LED advertising screen. Positioned inside the retail environment, the screen enhances the store’s modern design and reflects the brand’s dynamic spirit. By using digital signage, Vans creates a more engaging and energetic shopping atmosphere for its customers.
High-Quality Visual Performance
With a pixel pitch of P4, the indoor LED advertising screen delivers crisp resolution and vibrant color reproduction. These features make campaign videos, product showcases, and brand storytelling stand out clearly, even from different viewing angles. The display runs smoothly throughout long retail hours, ensuring consistent brightness and reliable operation. Its strong visual performance helps Vans capture attention and keep customers engaged.
Seamless Integration and Modern Design
The vertical installation of the screen gives it a unique presence within the store. Unlike traditional posters or lightboxes, the LED screen integrates seamlessly with the retail layout while offering flexibility for content updates. Its slim design and frameless look fit perfectly into the urban and youthful style that Vans represents. This combination of technology and aesthetics makes the display both functional and visually appealing.
Driving Customer Interaction
Dynamic content has a strong impact on customer behavior. The indoor LED display allows Vans to showcase campaign launches, special offers, and lifestyle content that resonates with its target audience. Shoppers not only view products but also connect with the brand’s identity through motion graphics, videos, and live promotions. This interactivity enhances the overall shopping experience and strengthens customer loyalty.
A Model for Retail Innovation
The Vans Shanghai project demonstrates how an indoor LED advertising screen can transform a retail space. It serves as a flexible marketing tool, a design feature, and a communication platform that adapts to seasonal campaigns and evolving brand strategies.
