Case Study: Indoor Digital LED Display at Peacebird Store, Jiaxing

Project Overview

Peacebird completed a distinctive store upgrade at Nanhu Wanda Plaza in Jiaxing City by installing a full-entrance indoor digital LED display system. This project stands out because LED screens cover the entire entrance structure, including the top and both sides. The design allows colors, images, and motion content to change at any time, creating a highly dynamic and eye-catching storefront.

Design Concept and Requirements

Peacebird wanted an entrance that feels fresh, energetic, and visually engaging. Static signage could not meet this goal. The brand needed an indoor digital LED display solution that supports dynamic content and frequent updates. The display also needed to integrate smoothly with the store’s architecture while maintaining strong visual impact in a busy shopping mall environment.

Display Configuration

The project uses indoor P3.076 digital LED displays installed across the entire entrance area. The full entrance structure measures 640 cm wide and 16,000 cm long, covering the top and both vertical sides. This layout creates a continuous visual surface that surrounds customers as they approach the store. The pixel pitch ensures clear images, smooth transitions, and comfortable viewing at close distances.

Visual Performance and Content Flexibility

The indoor LED display delivers vivid colors and smooth motion. Peacebird can update visuals at any time to match new collections, seasonal themes, or marketing campaigns. Dynamic video content adds depth and movement to the entrance, making the storefront feel more lively and modern. This flexible LED display format allows the brand to refresh its image without physical renovation.

Installation and Integration

The installation process focused on precision and alignment. The LED screens were carefully mounted to fit the entrance structure seamlessly. Power and control systems were arranged neatly to maintain a clean appearance. Once installed, the displays were calibrated for brightness and color consistency, ensuring uniform visuals across all sections of the entrance.

Business Impact

Since installation, the digital LED screen has transformed the store entrance into a strong visual focal point. The dynamic display attracts attention from shoppers and increases store recognition within the mall. Customers feel a stronger sense of energy when entering the store, which improves engagement and brand perception.

Project Summary

This project shows how an indoor digital LED display solution can redefine retail storefront design. By turning the entire entrance into a dynamic visual space, Peacebird created a fresh and immersive shopping experience. Indoor digital LED displays continue to play a key role in modern retail environments where visual impact and flexibility matter most.