Tecnon Smart Display Technology Shenzhen Co., Ltd.
Project Overview
HOKA enhanced its retail environment at Yifang City in Shenzhen by installing a three-sided digital display pillar. The store sits on the B1 floor of the mall in Bao’an District, where foot traffic stays high throughout the day. To improve brand communication and keep visuals fresh, the team selected an indoor LED panel board solution that fits the unique pillar structure. The display uses a P2.5 pixel pitch and forms a combined size of (960 + 1280 + 960) × 2560 mm, with each side using a different width.
Three-Sided Display Structure
The pillar has three viewing surfaces, so the width changes on each side. This design makes the indoor LED panel board more dynamic and allows content to wrap around the pillar. Shoppers can see visuals from multiple directions as they walk through the mall. The screens present product stories, brand imagery, and campaign messages in a smooth and vivid way. The P2.5 pixel pitch keeps text and graphics sharp at close range, which is important for indoor retail spaces.
The display operates with stable brightness and accurate colors under the mall’s lighting conditions. It also supports quick content updates, allowing the store team to adjust visuals based on new releases or seasonal themes. With strong heat control and reliable components, the indoor LED screen performs consistently during long operating hours.
Visual Impact in the Store
The three-sided structure creates a strong visual anchor inside the store. Shoppers can view moving content from the entrance, side aisles, or product display areas. The LED panel strengthens HOKA’s brand identity by showing running concepts, shoe technologies, and lifestyle scenes with energy and clarity. The wraparound effect draws customers closer and helps guide them toward the main product zones.
Because the content is flexible, the store can refresh the atmosphere in seconds. Dynamic visuals replace static posters and offer more creative freedom. The screen also enhances the overall layout by bringing modern digital design into the retail space.
Retail Value
This case shows how a customized indoor LED panel board can transform a standard pillar into an active communication tool. The three-sided design increases visibility, delivers continuous brand exposure, and supports daily marketing goals. With reliable performance and strong visual impact, the solution improves customer engagement and elevates the shopping experience. It demonstrates why more retail brands choose advanced indoor LED systems to upgrade their stores.
