Tecnon Smart Display Technology Shenzhen Co., Ltd.
At the Fila flagship store in Wuhan, LED screens have been applied both inside and outside the building to deliver a powerful brand image. The project features a massive outdoor LED display screen at the storefront, six protruding LED panels on the exterior wall, and small-pitch LED screens inside the store. Together, these displays create a unified digital marketing strategy that strengthens customer engagement.
Outdoor LED Display Screen: Capturing the City’s Attention
The main outdoor LED display screen dominates the store’s façade. With high brightness, wide viewing angles, and sharp resolution, it ensures strong visibility even in daylight. This screen serves as the first point of interaction, broadcasting Fila’s latest campaigns, sports promotions, and brand stories to thousands of passersby each day.
Six Protruding Exterior LED Panels
Beyond the large outdoor LED screen, the store’s exterior wall includes six rectangular sections that protrude slightly from the surface. Each of these sections is wrapped in LED screen panels. This design adds a unique three-dimensional effect to the building, making the storefront stand out from typical flat-screen installations. The protruding displays enhance architectural aesthetics while extending the reach of dynamic content across the building façade.
Indoor LED Displays: Immersive Shopping Experience
Inside, small-pitch LED screens maintain visual consistency and deliver crisp images at close range. Customers see vivid product stories, lifestyle videos, and event promotions as they browse. The indoor LED solutions are flexible, allowing the brand to update messages instantly and keep content fresh. This immersive approach supports both sales and branding goals.
Integration and Technical Strengths
The integration of indoor and outdoor LED displays ensures that the customer journey flows smoothly from the street into the store. Outdoor displays grab attention, while indoor LED screens continue the narrative. The system features reliable brightness control, energy efficiency, and weatherproof protection, ensuring long-term stability. The small-pitch indoor panels deliver seamless visuals without visible gaps, creating a premium retail environment.
Conclusion
This project demonstrates how Fila’s Wuhan store uses outdoor LED display screen, protruding wall panels, and indoor LED technology to build a complete digital ecosystem. The combination attracts attention, enhances in-store experiences, and strengthens the brand’s image in a competitive retail environment.
