Tecnon Smart Display Technology Shenzhen Co., Ltd.
Fila enhanced its retail environment at Block B of Yifang Tiandi Shopping Mall, Longhua District, Shenzhen, by installing two indoor LED display screens. These screens create brighter visuals, improve communication, and support a more modern shopping experience.
Slim P4 LED Screen for Continuous Brand Messaging
The first installation is a P4 indoor LED ribbon screen measuring 25,856 × 128 mm. Its ultra-wide and narrow layout makes it effective for displaying brand slogans, motion graphics, and dynamic promotional content. The led ribbon screen is attached to the glass window and displays information on both sides, making it clearly visible from both inside and outside the store, creating a smooth visual experience.
This long-format display keeps the environment energetic while supporting flexible content updates.
Transparent P3.91 Screen Enhancing the Storefront
The second installation is a P3.91 indoor transparent LED display screen in the glass window, sized 4,000 × 2,500 mm.
This transparent design maintains brightness while allowing customers to see the interior merchandise. It showcases vivid images without blocking visibility, helping the store stay open and inviting. The dynamic visuals attract shoppers passing by and highlight key promotional information.
Improving Content Flexibility and Store Atmosphere
Both indoor LED display screens work together to strengthen Fila’s brand communication. The P4 screen handles wide-format messages, while the transparent screen supports promotional content in a visually engaging way.
The store can easily switch content for new arrivals, limited editions, or seasonal themes. Smooth playback and accurate color performance ensure that every video or graphic looks sharp and consistent.
Creating a Modern and Premium Retail Experience
The combination of these indoor LED display screens enhances the store’s atmosphere and reinforces Fila’s visual identity. They provide functional communication and decorative value, helping the interior look more modern and well-designed.
This project also reflects Fila’s continued adoption of digital display technology in major shopping malls across China, balancing clarity, aesthetics, and space efficiency.
