Tecnon Smart Display Technology Shenzhen Co., Ltd.
Project Overview
Fila, the international sportswear brand, upgraded its Wuhan store on First Block, Chuhe Han Street, with a combination of indoor and outdoor LED display screen panel. The installation includes multiple screen sizes tailored for different purposes, providing dynamic visuals both inside and outside the store. These displays enhance the shopping experience while reinforcing Fila’s modern and sporty brand image.
Indoor LED Display Screen Panels
Inside the store, Fila installed P2 LED screen with sizes of 512 × 512 mm, 8960 × 320 mm, and 1600 × 640 mm. The fine pixel pitch ensures high-definition visuals, ideal for close-up viewing by customers. These screens play promotional videos, product showcases, and interactive content, creating an engaging and immersive environment. Their clear images and smooth motion effects elevate the store’s interior and highlight featured products effectively.
Outdoor LED Display Screen Panels
For the storefront, a P3.97 outdoor LED display screen panel measuring 1500 × 3000 mm was installed. This screen provides bright, vibrant content visible from a distance, attracting pedestrians and passersby. Its sturdy construction ensures durability against weather elements, including rain and strong sunlight. By covering the storefront, the outdoor display becomes a powerful visual landmark that enhances brand visibility and draws more customers inside.
Technology and Performance
Both indoor and outdoor LED screen panel support remote content management. Store staff can update schedules, switch visuals, and manage campaigns efficiently through a centralized system. The panels offer wide viewing angles, consistent brightness, and accurate color reproduction, making them reliable tools for marketing and promotion.
Conclusion
The Fila project on Chuhe Han Street demonstrates how LED display screen panel can transform a retail store’s visual appeal. Indoor screens create an immersive environment, while outdoor panels boost brand presence on busy streets. Together, they deliver a seamless experience that attracts attention, promotes products, and strengthens the brand’s image. This installation showcases the effectiveness of modern LED technology in enhancing retail spaces.
