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Enhancing Retail Visual Experience P2.5 LED Display

Project Overview

  • Brand: ECCO
  • Display Model: Indoor P2.5
  • Screen Size: 3200mm (width) × 3040mm (height)
  • Installation Date: 2025-6-16
  • Location: ECCO counter, 2nd floor, China Resources MixC, Hohhot
  • Nearby Landmark: Approximately 130 meters northwest of the Electricity Administration Community, Xilin Gol South Road, Yuquan District, Hohhot
Indoor HD display

Location Significance

China Resources MixC is a prominent commercial complex in Hohhot. It houses a range of high-end fashion brands and caters to a diverse customer base. ECCO’s counter is located on the second floor, a premium retail section that sees high foot traffic daily. The screen’s placement ensures that promotional content gains maximum visibility among passing shoppers.

Product Features: Indoor P2.5 LED Display

The selected LED display is a P2.5 model, well-suited for indoor applications requiring high resolution and excellent color performance. Below are some of the key features of this display:

  • High Resolution: The P2.5 pixel pitch offers fine image details, making it ideal for close viewing in indoor environments.
  • Bright and Clear: With high brightness levels and vibrant color rendering, the display attracts attention even in well-lit retail spaces.
  • Seamless Splicing: Smooth and consistent viewing experience without visual gaps.
  • Size and Aspect Ratio: The screen’s large dimensions (3.2m x 3.04m) allow it to display large-scale visuals that draw customers’ attention from a distance.
  • Energy Efficiency: Despite its size and brightness, the display remains energy-efficient, reducing long-term operational costs.
  • Durability: Built for continuous commercial operation, the display uses high-quality components for stable, long-lasting performance.
LED display screen in store

Installation Process

The installation took place smoothly on June 16, 2025. A professional engineering team handled the assembly, alignment, and integration of the screen. The team paid close attention to the aesthetic harmony between the display and the store layout. Cable management and structural support were also optimized to ensure both safety and visual appeal.

The entire process followed industry-standard safety protocols and quality assurance checks. The LED display was tested for performance, brightness uniformity, and content playback after installation. It met all performance expectations and began operation immediately following the final check.

video led wall screen

Application Scenarios

ECCO uses the LED screen to display various types of content, such as:

  • Brand Promotion: High-quality brand videos and seasonal campaigns help communicate ECCO’s identity to customers.
  • Product Highlights: The display showcases key product lines and new arrivals in clear detail.
  • Sales and Events: Dynamic content such as limited-time offers and event announcements attract customer attention.
  • Interactive Visuals: Moving images and animations create an engaging shopping atmosphere and boost customer retention.

The new LED display delivers multiple benefits for ECCO:

  1. Enhanced Brand Image: The screen strengthens ECCO’s modern and professional image, aligning with its global brand standards.
  2. Improved Customer Experience: The visual content provides customers with rich product information and promotional messaging in a visually appealing format.
  3. Increased Sales Opportunities: By capturing attention and keeping customers informed, the display supports product conversion and in-store traffic retention.
  4. Flexible Content Management: ECCO can easily update content to match marketing campaigns, product launches, and seasonal promotions.
LED screen installed on the exterior wall of the store

Why Choose the Indoor P2.5 Display?

The P2.5 LED model is an ideal solution for ECCO’s retail environment due to its balance of image quality, reliability, and cost-efficiency. Unlike traditional LCD displays, the LED screen maintains uniform brightness and clarity across larger surface areas. It also supports longer operation hours without performance degradation.

Retail spaces, especially in fashion and lifestyle segments, benefit greatly from fine-pitch indoor LED displays. These screens elevate the aesthetic feel of the store and enhance customer perception of the brand.

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