Case Study: ECCO Store Indoor Transparent LED Panel in Lanzhou

Project Overview

ECCO, a global footwear and fashion brand, installed a transparent LED panel inside its store on the 2nd floor of Guofang Department Store, located in Chengguan District, Lanzhou. The project aimed to enhance in-store visuals while maintaining the store’s open and elegant atmosphere.

Technical Specifications

The LED transparent panel measures 2500 x 2750 mm and features an indoor P3.91 pixel pitch, ensuring high brightness and fine image detail. This configuration delivers vivid colors and smooth motion effects, ideal for fashion video loops, seasonal promotions, and dynamic advertising. The transparent design allows natural light to pass through, preserving the store’s visual openness and modern feel.

Design and Integration

The transparent LED panel gives shoppers a clear view of the store interior while displaying high-definition content. Its slim structure and lightweight frame make installation efficient and stable. ECCO’s design team and our technical experts worked closely to ensure that the panel perfectly matched the store’s branding aesthetics without disrupting its interior layout.

Performance and Functionality

The screen offers excellent performance even under indoor lighting conditions. Its high contrast and wide viewing angle ensure clear visibility from different positions in the shopping area. In addition, Content can be updated remotely through a centralized control system, allowing ECCO’s marketing team to easily manage promotions and product launches in real-time.

Brand Collaboration and Impact

We have partnered with several well-known brands—including ECCO, Fila, and Descente—to deliver various led screen and other display solutions for retail stores across China. These installations enhance brand image, attract customer attention, and create immersive retail experiences.

Conclusion

The ECCO store project in Lanzhou demonstrates how transparent LED panel can combine style, function, and technology in modern retail spaces. By balancing transparency with dynamic display effects, the installation enriches the store’s atmosphere and reinforces ECCO’s premium brand identity.