Tecnon Smart Display Technology Shenzhen Co., Ltd.
Improving Passenger Experience with Digital Signage
Changsha South Railway Station is one of the busiest transport hubs in Hunan Province. With thousands of passengers arriving and departing daily, clear and visible information is essential. Small static displays often fail to catch attention, leading to confusion or delays. To address this, the station installed a Digital LED Totem Screen.
The screen is strategically placed in waiting areas and concourses, ensuring passengers can see important announcements and travel updates from a distance. Its vertical format and large display area make it easy to convey flight or train schedules, wayfinding directions, and real-time service alerts.
Design and Technical Features
The Digital LED Totem Screen is designed for high visibility and durability. A robust aluminum frame supports the screen while keeping it lightweight. Its modular panels allow quick maintenance and content updates without interrupting service.
Brightness levels automatically adjust to indoor lighting, keeping visuals sharp and clear in both daylight and artificial light. The screen also supports high-resolution graphics for both informational content and advertisements.
Energy efficiency was considered during design. Advanced power supply modules reduce electricity use while maintaining bright and vibrant visuals. This combination of durability and performance ensures reliable operation throughout the day.
Information Delivery and Advertising
The Digital LED Totem Screen serves dual purposes: guiding passengers and offering advertising opportunities. Airlines, local shops, and transport services can display high-definition content that captures attention instantly. Unlike posters, the digital format allows content to change quickly, whether promoting seasonal offers, safety messages, or real-time travel alerts.
Its location in high-traffic areas increases engagement and ensures that passengers receive crucial information quickly. The dynamic display format also improves the overall experience in the station, making navigation easier and travel smoother.
Future-Ready Digital Infrastructure
Installing the Digital LED Totem Screen reflects Changsha South Railway Station’s commitment to modern infrastructure. It integrates seamlessly with station management systems, allowing for timely content updates and emergency notifications.
By combining information delivery, advertising, and smart design, the totem helps passengers navigate the station efficiently while providing a platform for commercial engagement.
