Jinan Kuanhouli Pedestrian Street: The First Integration and Innovation of Smart Light Poles and LED Advertising Machines

As a core landmark of Jinan’s cultural tourism and commerce, Kuanhouli Pedestrian Street has always attracted millions of tourists with its integrated “culture + commerce” model. Recently, the street underwent a smart upgrade – for the first time, 1280×2080mm double-sided P2.5 floor-standing LED advertising machines were deeply integrated with smart light poles, creating a new type of outdoor scene that combines lighting, advertising, and convenient services, providing a new model for the smart transformation of urban commercial streets.

Precise Matching: LED Advertising Machines Meet the Needs of the Street Scene Kuanhouli Pedestrian Street has a daily foot traffic of over 30,000 people. It features both traditional blue-brick and gray-tiled ancient architecture and a diverse range of businesses including catering, cultural and creative industries, and retail, placing dual demands on the “visual compatibility” and “functional practicality” of outdoor display equipment. The 1280×2080mm double-sided P2.5 floor-standing LED advertising display selected for this project achieves precise adaptation in terms of size and image quality:
Size Fit: The golden ratio of 1280mm (width) × 2080mm (height) avoids the problem of insufficient visual impact from small devices, while also preventing excessive size from disrupting the spatial aesthetics of ancient architectural blocks. It can be flexibly embedded in key locations such as pedestrian street mains and plaza entrances, achieving a seamless integration;
P2.5 Enhanced Image Quality: The 2560×2080 high-definition resolution, coupled with P2.5 small-pitch pixels, delivers 40% higher image clarity compared to traditional outdoor advertising machines. Whether it’s product posters, tourism promotional videos, or holiday-themed visuals, it presents delicate colors and smooth dynamic effects. Excellent visibility remains even in strong daylight, while intelligent brightness adjustment prevents light pollution at night. Dual-Sided Display for Expanded Coverage: Unlike single-sided advertising machines that only broadcast in one direction, the dual-sided design covers pedestrian streets in both directions, effectively increasing the reach of advertising information. It is estimated that a single device can reach an average of 50,000 people per day, nearly double that of traditional devices.

Breakthrough Innovation: The First-Ever Integration of Smart Light Poles and LED Advertising Machines
The core highlight of this project lies in breaking away from the traditional model of “smart light poles only for lighting” and “LED advertising machines deployed separately,” achieving a deep integration of the two:

• Hardware Integration Saves Space: The LED advertising machine and smart light pole are modularly connected. The top of the light pole retains a high-brightness LED lighting module, the middle embeds the advertising machine display screen, and the bottom integrates environmental monitoring sensors (temperature, humidity, PM2.5) and a USB charging port. One device simultaneously handles four functions: lighting, advertising, public services, and environmental monitoring, avoiding the space occupation and messy wiring caused by redundant deployment of multiple devices.
• Data Linkage Enhances Intelligence: Sensor data from the smart light pole can be transmitted to the LED advertising machine in real time, achieving “dynamic information matching”—for example, when PM2.5 levels are detected to be excessive, the advertising machine automatically pops up a message: “Today’s air quality is poor; we recommend wearing a mask”; when peak pedestrian traffic is detected, it pushes information on available parking spaces in nearby parking lots or warnings about queues at businesses, upgrading the advertising machine from a “one-way advertising carrier” to a “two-way public service terminal.”

Energy-saving and green operation: Both share a low-voltage power supply system, combined with the low-power panel of the LED advertising machine and the intelligent dimming technology of the smart light pole. Overall energy consumption is reduced by 25% compared to “deploying a separate light pole + advertising machine.” It also supports solar-assisted power supply, aligning with Jinan’s “green and low-carbon city” construction concept.

Optimized service experience for tourists: The USB charging port at the bottom of the smart light pole alleviates tourists’ “phone battery anxiety,” real-time environmental monitoring data provides peace of mind, and the scrolling street maps and cultural anecdotes displayed on the LED advertising machine allow tourists to learn more about Jinan’s history and culture while shopping, enhancing their overall visit experience.